Bianca Vlasic

Chief Marketing Officer

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Matt Young GM Tourism

Bianca Vlasic

Bianca joined Ingenia in April 2021 and is an experienced Executive with over 15 years of experience across diverse ownership structures including owner/operator, private equity and listed companies, leading large teams of people in businesses with a strong customer experience focus.

Bianca is an experienced leader of digital transformation developing the data, analytics, and technology capability to support insights driven Customer Experience, Brand, Marketing and Communications Strategy that drives performance and scale.

Bianca has been at the leading edge of brand, customer experience and data driven marketing to drive long term brand loyalty and value creation by connecting companies with communities for rapid growth & sustainability.

 She is currently a Director of BIG4 Holiday Parks, Australia’s leading holiday parks group.

Bianca studied a Bachelor of Mathematics & Finance before completing a double diploma in Marketing & Communications.